BREAK THE FEAR
STREAMLINE FOR SUCCESS
Take the 21 Day Facebook Live Challenge
Emails with themes and directions
Weekly zoom calls to discuss and brainstorm
Empowerment and inspiration
Facebook live video is particularly important for businesses who want to promote their product or service. Did you know that 80% of people would rather watch a live video from a brand than to read a post about it? Similarly, 82% of people prefer live video to social posts on social media.
I have been doing Facebook LIVES for the last 60 plus days and have had great results:
- I increased my confidence.
- It helps me attract the right people.
- My audience exposure has increased by more than 300%
SOME TIPS YOU WILL LEARN
Keep it simple
Speak from the heart. This is so important if you know your material and passionate about what you are talking about this will be very easy. Your visitors can spot a fake a mile away. I had a video mentor tell me that, “you are the best you, you can be.” That comment helped me so much because I was trying to be someone who I’m not, so be yourself and speak on what you know.
Keep it short. When you are first starting out don’t try to cram everything into one video. It’s okay if you have to record a five-part series actually, I encourage that with more than a 15-minute video because that will help you take your viewers on a journey and keep them engaged with your content.
Always maintain eye contact with the camera. This is an essential part of a video blog, you have to look at the camera. It’s so basic, but I see many people looking off camera and I am wondering who are they talking to. One tip is that I imagine I am talking to a good friend and that I am helping her with her videos. Even if I have a room full of people watching me film I keep eye contact with the camera.
Don’t focus on perfection. It’s hard to see every flaw in your video, your hair, weight and more. There are some things we can change in post-production, but often times you will do 15 takes to try to get a two-minute video. I’ve been there, but you can do what I did even in the video above, share outtakes and keep it light, that way you can show another side of you that your audience may never see. It’s amazing how bloopers and outtakes can help you connect with your audience. Hey, I’m taking my own advice on this blog so I hope you are too!
DONE IS BETTER THAN PERFECT WITH VIDEO
IDEAS AND TIPS ON HOW TO USE YOUR VIDEOS
Interviews – Live interviews are spontaneous and personable. I usually skip through recorded interviews.
Live training sessions – What do you think about live streaming of 3 points contest or penalty shoutout of two best players at the end of the training session?
Warming up – Stream before the start of a big match when the cameras are still off.
Behind the scene – Change behind the scene photos with videos. Social Media will explode.
Tell them you will stream later – Don’t forget to announce the live stream a few hours in advance to let your fans know about it.
Less is sometimes more – Don’t stream just because. Make it special and leave your fans asking for more.
Don’t forget about your sponsors – It is a great way to implement your main sponsors in a video. Don’t forget, fans don’t like advertisements and they shouldn’t feel you are streaming just to advertise.
Are you ready to signup and take the challenge?